Campaign
Briefing Form.

Help us organise your ideas, streamline collaboration, and ensure our creative team has access to essential information keeping each other on the same page when designing messaging for various creative channels and purposes.

Project Name

Objective

What will the project work to achieve?

Budget

Campaign Start

YYYY

Campaign Details

Background

Why are we choosing to solve this problem now?

Audience

Who are we trying to reach with this campaign?

Brand Voice

What characteristics define your brand?

Key Message

What are the key ideas we want to communicate to our audience?

Mandatory Inclusion

What brand elements must be included?

Deliverables

What are the deliverables for this campaign?

Campaign Ends

YYYY

Campaign Briefing Form.

Campaign
Briefing Form.